In professional baseball, the representative product that can be used to guess the popularity of fans is the uniform.
In the first half of this season, reporter Park Soo-ju found out which player’s uniform sold the most in each club.
[Reporter]
Uniforms are a representative indicator of popularity. There are many fans who are ready to open their wallets at any time, even if they already have several pairs.
<Lee Ji-young / Bupyeong-gu, Incheon> “A heart of support? Or maybe a heart of wanting to feel together.”
<Choi Woo-young / Bupyeong-gu, Incheon> “I bought it last year because it was really good. I think I will buy as many as I can if I play baseball well.”
We looked at each club’s uniform sales before the All-Star break.
‘League 1st in the first half’ In LG, Oh Ji-hwan, a representative franchise player, gained the most popularity.
SSG in 2nd place, Choi Jeong-yi, who is challenging the home run king in the league, and Doosan in 3rd place, Yang Eui-ji, the ‘returned master of the house’, took 1st place.
In NC, ‘Switch Heater’ Kim Joo-won ran first, and Park Min-woo, who signed a virtually lifelong contract with the club, jumped from the top 5 last year to third place, drawing attention.
In Lotte, this year’s rookie Kim Min-seok took over the position of ‘Joseon’s No. 4 hitter’ Lee Dae-ho, showing popularity worthy of a ‘resigned idol’.스포츠토토
In Hanwha, Moon Dong-joo, the protagonist of ‘160km/h’, rose from 4th place to 1st place last year, and Chae Eun-seong, who showed the effect of FA, took 3rd place.
In KT and Kiwoom, popular players such as Kang Baek-ho and Lee Jeong-hoo kept their positions without major changes, and in Samsung, Lee Jae-hyun, the ‘2nd year starting shortstop’, beat the native ace seniors.
Uniform sales increased significantly compared to the first half of last year, which was affected by Corona 19.
Excluding the effects of the new uniform release and 1+1 discount event, the seven clubs showed an average increase of 55.5%, with Kiwoom showing the largest increase with 137%.